Monrovia Plants and
Redeem Your Ground
Connecting hearts to outdoor living spaces.
For nearly a century, Monrovia has been the industry leader in growing plants that are both beautiful and healthier than its competitors. However, they didn’t feel that the story they had historically told effectively communicated the heart behind Monrovia.
Conversely, Redeem Your Ground was a start-up landscape design firm and home & garden blog, wanting to get its story told to those longing for more life outside at home.
Partnering with both Monrovia and Redeem Your Ground, I was invited to connect plants and outdoor spaces to human emotion through video story-telling. Producing a series of videos, we captured deep nostalgia through everyday experiences outside at home while providing helpful information to the homeowner.
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As highly-curious storytellers, we believe under the surface of every person (and company) there is something great to tell. These stories connect audiences with human emotion inspiring them to take action. We all know, deep down inside, likes and clicks don’t quite compel the human heart to join a mission. Stories do.